Whirlpool Corporation
1800 Paw Paw Ave., MD 6006
Benton Harbor, MI 49022

Celebrating its 100th anniversary in 2011, Whirlpool Corporation’s influence on home and family life has shaped trends in the kitchen, laundry area and beyond. The company strives to exceed expectations with appliances that help building professionals create homes of distinction. For this purpose, the company developed — The Inside Advantage™. More than a program, The Inside Advantage™ promises to provide building professionals with:


  • Powerful Brands that homebuyers trust for quality, performance, reliability and sustainability;
  • Innovative Products that distinguish builders’ developments and fulfill homebuyers’ dreams and expectations;
  • Market Insight that helps builders stay ahead of the curve on consumer behavior, government regulations, home industry trends and sustainability issues; and
  • Targeted Services that take care of homebuyers and building professionals from presale to post-close.


With a variety of Jenn-Air, KitchenAid, Maytag, Whirlpool, Amana and Gladiator brand products to choose from, building professionals can create homes of distinction using appliances that complement homebuyers’ individual lifestyles.

For more than 40 years, Whirlpool Corporation has been committed to effectively utilizing and preserving natural resources. The company brings an across-the-board focus to energy and water conservation, from design to manufacturing and distribution to end-of-product life cycle..

Whirlpool Corporation continues to lead the global appliance industry in the design, manufacturing, marketing, and sales of more than 450 ENERGY STAR® qualified appliance models, more than any other manufacturer.

In 2011, the company was recognized with the ENERGY STAR® Sustained Excellence Award by the U.S. Environmental Protection Agency and the U.S. Department of Energy. This award recognizes the company’s leadership in offering consumers appliance energy and water efficiency through its portfolio of brands. This was the 12th ENERGY STAR® award for Whirlpool Corporation and the sixth consecutive Sustained Excellence win.

Whirlpool Corporation has set a goal that, with common standards and appropriate incentives in place, by 2015 it will make all the electronically controlled appliances it produces — everywhere in the world — capable of receiving and responding to signals from the smart grid.