Media

Members of the working media will find a wealth of information and assets about the Builder Concept Home 2012 consolidated here for easy access, including news releases, photos and broadcast-quality B-roll footage for download, and information about events at the 2012 International Builders’ Show. Check back frequently for updates, and specifically on February 8, 2012, when a full complement of assets will be available.

  • Builders’ Show: Homes for Every Stage of Your Life

    Source: ConsumerReports.org
    Date: February 15, 2012

    The various show homes constructed for the Builders’ Show are an opportunity to see the latest products, techniques, and design trends in action. One such example, the Builder Concept Home 2012, imagines a neighborhood where baby boomers, Gen Xers and millennials can all live side-by-side, an inventive alternative to a more segregated world of starter homes and retirement communities. Read more: http://news.consumerreports.org/home/2012/02/builders-show-three-generational-homes.html

  • Builders Unveil New, More Social Homes

    Source: The Wall Street Journal
    Date: February 9, 2012

    They say in tough economic times, we rely more on our friends and family for support. That concept, it seems, has made its way into new home design.

    Each year at the National Association of Home Builders’ IBS Convention, thousands of companies display their wares and try to market new products to consumers and builders. They also build a few new homes. Read more: http://blogs.wsj.com/developments/2012/02/09/builders-unveil-new-more-social-homes/

  • Smaller, cheaper, more flexible …

    Source: msn.com (MSN Real Estate)
    Date: February 9, 2012

    What hasn’t killed new homes is making many of them better.

    Money troubles, difficulty getting financing and competition from overabundant, cheap existing homes keeps forcing many smaller companies out of business. But the pressure to make distinctive, cost-competitive products is inspiring builders to make fundamental changes, many of them improvements. Read more: http://realestate.msn.com/8-ways-the-economy-is-changing-new-homes

  • Builders’ Show: Five Trends You Can Take Home

    Source: ConsumerReports.org
    Date: February 14, 2012

    It’s estimated that one-third of homeowners are now multi-generational, either with an aging parent or adult child moving back in with mom and dad. That’s starting to influence the design of new homes, many of which feature granny flats or at the very least a fully appointed guest suite. The Builder Concept Home 2012 demonstrates this new approach to housing. Read more: http://news.consumerreports.org/home/2012/02/builders-show-roundup-products-trends-and-forecasts.html

  • Builders Unveil New, More Social Homes

    Source: Chicago Tribune
    Date: February 21, 2012

    The so-called Gen Y House, one of a trio of Builder Concept Homes constructed for the show, also departs from housing’s (and the trade show’s) long-running obsession with the baby boom generation. Read more: http://origin-aktest.chicagotribune.com/classified/realestate/newhomes/sc-cons-0216-umberger-showhouse-20120219,0,1360951.story

  • Builder Concept Home 2012: Three Homes for Three Generations Side by Side by Side

    Source: Nation’s Building News
    Date: January 16, 2012 edition

    NBN’s coverage of the Builder Concept Home 2012 touts the project’s “three homes, three different generations, one community” solution for creating vibrant neighborhoods and affecting sustainable housing sales. Read the entire article: www.nbnnews.com/NBN/issues/2012-01-16/Front+Page/2.html

  • Builder Concept Home Preview


    Source: Builder magazine
    Date: December 2011 issue

    Get a sneak peek at the Builder Concept Home 2012 in the December 2011 issue of Builder magazine. See page 66 of the digital edition at http://mydigimag.rrd.com/publication/?i=92735

  • Download Video

    Selected Broll Video

    Download a selection of high-definition video segments for use in various broadcast media.

  • Download high-res (300 dpi)

    Gen Y Pool

    Few Millennials can say they have an outdoor feature like this: A pool and spa that will be the envy or friends and family and a welcome retreat from a day’s work. Photo: C. 2011 James F. Wilson/Courtesy Builder magazine.

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    Gen Y Interior

    Wide open and inviting, the main living area of the Gen Y house perfectly suits its owners with hip finishes and comfortable, flexible living spaces that look out over an impressive pool and summer kitchen. Photo: C. 2011 James F. Wilson/Courtesy Builder magazine.

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    Gen Y Exterior

    At about 2,100 square feet, the Gen Y house is perfectly suited to young professional buyers looking for their first single-family house in the suburbs. A courtyard and optional guest apartment shields the main entry. Photo: C. 2011 James F. Wilson/Courtesy Builder magazine.

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    Gen Y Bath

    The Gen Y master bath is a definite upgrade for these buyers, an up-and-coming professional couple that appreciates affordable luxury and convenience. Photo: C. 2011 James F. Wilson/Courtesy Builder magazine.

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    Gen X Pool

    The Gen X pool is a true outdoor living experience, with playful water features, an outdoor kitchen and dining area, a comfy fireplace niche, and ample access into the main living area of the house. Photo: C. 2011 James F. Wilson/Courtesy Builder magazine.

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    Gen X Outdoor Bar

    From the pool deck, family and guests can belly up to the bar and order drinks and snacks through a telescoping slider window without having to trek into the house. Photo: C. 2011 James F. Wilson/Courtesy Builder magazine.

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    Gen X Kitchen

    The Gen X kitchen is designed for a growing family, with ample storage and counter space and a full suite of appliances. A massive island is perfect for food prep and buffets, crafts, homework, and family powwows. Photo: C. 2011 James F. Wilson/Courtesy Builder magazine.

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    Gen X Interior

    The main living area of the Gen X house features an elegant yet comfortable family gathering area, a formal yet connected dining space, and a filly equipped kitchen. Glass doors from the dining and family room areas effectively double the living space on most days. Photo: C. 2011 James F. Wilson/Courtesy Builder magazine.

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    Gen X In-Law Apartment

    Accessed by an elevator, the In-Law Apartment of the gen X house accommodates the trends toward multi-generational households, including an elderly yet still fiercely independent parent. The apartment provides a complete and comfortable living environment, including a private balcony, as well as subtle yet critical universal design features. Photo: C. 2011 James F. Wilson/Courtesy Builder magazine.

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    Gen X Hangout

    Upstairs, the Gen X kids enjoy their own Hangout, where they can watch TV, play video games, or heckle golfers off the balcony. An undercounter fridge provides snacks. Photo: C. 2011 James F. Wilson/Courtesy Builder magazine.

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    Gen X Exterior

    The “Modern Mediterranean” style of the Gen X house is a contemporary take on an old-world move, complete with a stone entry turret and the use of timber to accentuate key features and add subtle detail. Photo: C. 2011 James F. Wilson/Courtesy Builder magazine.

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    Gen X Boy’s Bedroom

    The Boy’s Bedroom of the Gen X house is geared to a school-age kid with dreams of being an X Games star. The use of Gladiator storage components, usually reserved for the garage, suit the lifestyle of a growing boy. Photo: C. 2011 James F. Wilson/Courtesy Builder magazine.

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    Gen B Pool

    Made for entertaining, the Gen B (Baby Boomer) pool and spa area includes a covered lanai, outdoor kitchen, ample seating, and a swim-up sunken bar. Photo: C. 2011 James F. Wilson/Courtesy Builder magazine.

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    Gen B Master Bedroom

    Located on the first floor, the master bedroom of the Gen B (Baby Boomer) house masks a subtle yet critical gesture to aging in place and universal design, including direct access to the pool and lanai. A walk-in closet and full bath are located within the suite’s footprint. Photo: C. 2011 James F. Wilson/Courtesy Builder magazine.

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    Gen B Kitchen

    Baby Boomers love to cook, and this “demo” kitchen in the gen B house affords the owners the opportunity to show off their skills or invite a local chef to cook for a party. An ample amount of counter space and a full suite of cabinets and appliances, including a propane cooktop on the island, enable a variety of storage, prep, and cooking options. Photo: C. 2011 James F. Wilson/Courtesy Builder magazine.

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    Gen B Family Room

    The Family Room of the Gen B (Baby Boomer) house is a casual hangout for the owners and their guests while dinner is being prepared. It replaces a formal living or sitting room, boosting the value of the home’s square footage while delivering a comfortable retreat. Photo: C. 2011 James F. Wilson/Courtesy Builder magazine.

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    Gen B Exterior

    The front façade of the Gen B (Baby Boomer) house is a modern update on the Mediterranean style. Stone veneer marks the entry while a subtle use of timber, varying roof lines, and black iron help break up the mass while maintaining a welcome simplicity. Photo: C. 2011 James F. Wilson/Courtesy Builder magazine.

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    Gen B Dining

    The Gen B (Baby Boomer) house features a dedicated dining room that’s fully connected to the kitchen and gar inside and opens wide to the front courtyard to extend usable living space. Photo: C. 2011 James F. Wilson/Courtesy Builder magazine.

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    Gen B Courtyard

    The front door to the Gen B (Baby Boomer) house is shielded by a generous open-air courtyard just inside the front gate that glimpses the lanai and pool area and extends entertainment space from the dining room through a telescoping, 90-degree sliding glass door. Photo: C. 2011 James F. Wilson/Courtesy Builder magazine.

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    Gen B Casita

    The Gen B (Baby Boomer) house features an upstairs casita accessed only by the outdoor stair in the courtyard. This apartment is perfect for a bounce-back child, caregiver, or seasonal caretaker. Photo: C. 2011 James F. Wilson/Courtesy Builder magazine.

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    BCH 2012 Panorama

    Three Homes. Three Generations. One Community. The Builder Concept Home 2012, featuring homes designed for (from R-L) Generation Y, X, and B, reflect a new approach to suburban single-family neighborhoods to sustain sales and create vitality. Photo: C. 2011 James F. Wilson/Courtesy Builder magazine.

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    BCH 2012 Aerial

    Three Homes. Three Generations. One Community. The Builder Concept Home 2012, featuring homes designed for (from R-L) Generation Y, X, and B, reflect a new approach to suburban single-family neighborhoods to sustain sales and create vitality. Photo: C. 2011 Courtesy Builder magazine.

  • Builder CONCEPT HOME 2012 LAUNCHES AT INTERNATIONAL BUILDERS’ SHOW

    Three Homes for Three Generations: Baby Boomers, Gen X and Gen Y WASHINGTON, D.C. (February 6, 2012) – BUILDER, the leading media brand for the residential construction industry, launches the 14th annual BUILDER Concept Home on February 8 as both a live and online experience for housing professionals and consumers. Full details can be found [...]

  • Builder Concept Home 2012 Website Launches

    Irina Woelfle IWPR Group Irina@iwprgroup.com 772-231-7532 Project features homes for Baby Boomers, Gen X, and Gen Y WASHINGTON, D.C. (November 15, 2011) BUILDER, the leading media brand for the residential construction industry, announces the launch of www.builderconcepthome2012.com to promote the 14th annual BUILDER Concept Home program. The 2012 version features three distinct homes for three [...]

  • Builder Announces Theme and Project Team for its Builder Concept Home 2012

    WASHINGTON, D.C. (March 10, 2011) — Builder, the leading media brand for the home building industry, today announced that the 2012 version of its annual Builder Concept Home series will encompass three distinct homes, each reflecting the lifestyle needs of an important demographic group, specifically Gen Y, Gen X, and Gen B, the latter for Baby [...]